About Me
Hello, I am Roopa Gopal,
I am a marketing and product management professional with over a decade of experience helping brands innovate, grow, and connect with their audiences. My expertise spans Digital Marketing, Website Marketing, Next Best Action and Dotcom Personalization, Brand Strategy, Product Management and Platform Migrations —all with a strong foundation in Analytics, Scrum and Agile methodologies.
I specialize in creating cross-channel data-driven go-to-marketing strategies, focused towards increasing customer engagement, brand awareness and driving revenue. Beyond strategy, I have led large-scale projects with precision, ensuring a smooth execution and operational efficiency.
I have worked across a diverse range of industries, from banking and finance to telecommunications, healthcare, skincare, and even commercial textile flooring (yes, carpet fibers have a whole world of their own!). My experience spans both B2B and B2C sectors, giving me a broad perspective on what makes customers engaged and take action and crafting strategies that feel personal, connecting and effective.
Outside of work, you’ll find me exploring new restaurants, coffee shops, gardening, binge-watching K-dramas, and mastering the art of GIF-only conversations (most days!). I also love sending funny reels to friends and family and picking up new skills—right now, it’s Figma and Google UX Design!
And then there’s Chai!!
My love for chai began during the pandemic. Every morning, I’d play a song from different language and country and experiment with different blends of spices. It was a true art and science activity!
Just like Chai, marketing strategy is all about finding the right mix of art and science - combining data with actionable insights to craft creative solutions that drive customer engagement, growth and retention.
How can I help?
Digital Marketing Strategy
Customized cross-channel marketing strategy and GTM plans to enhance brand positioning and customer engagement.
Website Marketing
Helping brands enhance their online presence, attract more visitors, and convert traffic into leads.
MarTech Operations
Managing platform migrations (e.g., Aprimo to Workfront or CMS to AEM) to improve operational efficiency and speed to market.
Brand Strategy
Helping brands stand out with strategic positioning, differentiation, brand architecture, and compelling messaging.
Competitive Analysis and Strategic Marketing
Helping organizations amplify impact through competitive analysis, strategic marketing and digital outreach.
Product Management
Leading product strategy, roadmap development, and cross-functional collaboration to drive innovation.
Why work with me?
I am passionate about helping businesses unlock their full potential. Let’s work together to bring your vision to life. Schedule your consultation today to leverage our expert insights and drive your business forward.
